Your AI has ADD, the Drug-Free Approach to Hyperfocused AI

The Concept: Your AI Has ADD (Here’s the Cure)

A few weeks ago, Sam reached out to me about a problem with one of her clients.

“I have a client that sells bamboo bedding and keeps rejecting the sales copy I write,” she said.

“They said it doesn’t talk enough about temperature regulation, which is a key selling point of the bedding.”

“That makes sense. So what’d you do?” I asked.

“Well, I told the AI to mention temperature regulation at least five times. But the result sounded like a robot having a seizure!” she moaned.

At this point I was laughing because I’d seen this problem way too many times.

“Sam, your AI has ADD.”

And of course, she looked back at me with an incredulous expression.

“Not literally,” I said, “but think about it. When you give the AI a product with 10 features, it treats them all equally when writing. Temperature regulation gets a mention, thread count gets a mention, hypoallergenic properties get a few lines. That’s just how AI writes.”

“See, you’re upset because the AI isn’t focusing on one specific feature. But that’s like getting frustrated at someone with ADD for not focusing. What your AI needs is the equivalent of Adderall.”

She looked skeptical. “Adderall for AI?”

“Exactly. Think about what Adderall actually does. It doesn’t make people smarter. It just gives them the ability to hyperfocus on what matters while filtering out noise. With just one pill, their scattered attention locks onto a single target like a laser.”

“Okay, but how do I give my AI Adderall?”

“Two words: Focus on.”

“Instead of forcing the AI to mention temperature regulation five times, you tell the AI to focus on the temperature regulation benefits when writing.”

“The ‘focus on’ command is like digital Adderall. It tells the AI’s attention mechanism to lock onto that specific aspect and explore it deeply. Everything else fades into the background.”

“That’s it?” asked Sam.

“Yep, and it’s super easy to implement.”

Let me show you how it works.

How It Works: Activating the AI’s Hyperfocus

Activating hyperfocus with the AI is actually very simple.

Step 1: State your General Task

Start with what you want the AI to create (e.g., “Write sales copy for our bamboo bedding”). You can use my prompt blueprint to create your prompt.

Step 2: Provide the “Focus on” Command

Give the AI an explicit instruction on where it should focus while writing. Here are some examples:

“Focus on the temperature regulation benefits when writing”
“Focus on the moisture-wicking properties when writing”
“Focus on how it helps with night sweats when writing”

You might want to add “when writing” at the end too, just to give context for how you want the AI to focus on it.

Step 3 (Optional but Powerful): Provide the “Omit” Command

Tell the AI what to minimize or skip entirely.

“…minimize discussion of price or shipping when writing”
“…don’t focus on the environmental benefits when writing”

Comparison: The ADD Result vs. The Hyperfocused Result

Let me show you some examples of using this hyperfocus technique in practice.

I’ll start with a prompt that doesn’t use it. Then I’ll use it, and you can see the difference.

1. Without Hyperfocus (The ADD Result)

In this example, we’ll list the relevant product details and tell the AI what to write:

AI Prompt

Product details:
– Made from 100% organic bamboo viscose
– 300 thread count
– Temperature regulating (stays cool in summer, warm in winter)
– Moisture-wicking and breathable
– Naturally hypoallergenic and antimicrobial
– Available in 8 colors
– Queen set includes fitted sheet, flat sheet, 2 pillowcases
– Price: $189
– Machine washable
– Gets softer with each wash

Write sales copy for a sales page for our bamboo bedding set based on the product details. Make the sales copy under 400 words.

I wanted to keep the input pretty basic, so you won’t see a lot of bells and whistles here.

Why’d I do this?

I want you to see a clear comparison between both results. One without focus and one with hyperfocus.

Here’s the unfocused result:

AI Response

Experience the Ultimate in Luxury Sleep with Bamboo Viscose Bedding
Transform your bedroom into a five-star retreat with our premium bamboo bedding set. Crafted from 100% organic bamboo viscose with a luxurious 300 thread count, these sheets deliver unmatched comfort that actually improves over time.

Sleep at the Perfect Temperature Year-Round
Say goodbye to tossing and turning from overheating or shivering through cold nights. Our bamboo sheets naturally regulate temperature, keeping you cool during sweltering summers and cozy when temperatures drop. The moisture-wicking and breathable fabric ensures you wake up refreshed, never sticky or uncomfortable.

Naturally Clean and Healthy Sleep
Bamboo’s inherent hypoallergenic and antimicrobial properties create a cleaner sleep environment without harsh chemicals. Perfect for sensitive skin and allergy sufferers, these sheets resist odors, bacteria, and dust mites naturally.

Luxury That Gets Better With Time
Unlike traditional cotton sheets that wear down, our bamboo bedding becomes silkier and softer with every wash. You’re not just buying sheets – you’re investing in years of increasingly comfortable sleep.

Complete Queen Set Includes:
– Fitted sheet with deep pockets
– Flat sheet
– 2 matching pillowcases
– Available in 8 stunning colors to match any décor

Effortless Care
Machine washable with simple care instructions. No special treatment required – just wash, dry, and enjoy incredibly soft sheets that maintain their luxurious feel wash after wash.

Why Choose Bamboo Over Cotton?
– 3x more breathable than cotton
– Naturally temperature regulating
– Antimicrobial protection
– Gets softer over time (cotton gets rougher)
– Eco-friendly and sustainable

Risk-Free Luxury
At just $189 for a complete queen set, you’re getting hotel-quality bedding at a fraction of the cost. Most customers notice improved sleep quality from the very first night.
Ready to upgrade your sleep experience? Your body deserves the natural luxury of bamboo bedding. Order now and discover why thousands of customers call these the best sheets they’ve ever owned.

Machine washable. Gets softer with each wash. 8 colors available.

Notice how the AI covers all the product details (which is a plus) but doesn’t focus on any one in particular? That’s not what we want.

So let’s adjust our prompt and flip on the AI’s hyperfocus mode.

2. With Hyperfocus (The Focused Result)

Now let’s turn on the AI’s hyperfocus using our “focus on” phrase.

AI Prompt

The only difference with this prompt is the addition of the phrase “Focus on the temperature regulating properties while writing.”

Let’s see what we get:

AI Response

Transform Your Sleep with Temperature-Perfect Bamboo Bedding
Tired of waking up sweaty in summer or shivering in winter? Our luxurious bamboo bedding set automatically adapts to your body temperature, delivering the perfect sleep environment year-round.

Stay Cool When It’s Hot, Cozy When It’s Not
Unlike traditional cotton sheets that trap heat and moisture, our 100% organic bamboo viscose naturally regulates temperature. The breathable fibers wick away moisture while allowing optimal airflow, keeping you comfortably cool during warm nights. When temperatures drop, these same intelligent fibers provide gentle insulation to maintain cozy warmth.

Premium Comfort That Gets Better Over Time
With a silky-smooth 300 thread count, these sheets feel incredible from day one – and actually get softer with every wash. The naturally hypoallergenic and antimicrobial properties of bamboo create a cleaner, healthier sleep environment that’s perfect for sensitive skin.

Complete Queen Set Includes:
1 fitted sheet
1 flat sheet
2 pillowcases
8 beautiful colors to choose from

Why Bamboo Beats Cotton Every Time:
✓ Temperature Intelligent – Automatically adjusts to keep you comfortable
✓ Moisture-Wicking – Stays dry and fresh all night
✓ Ultra-Breathable – Superior airflow prevents overheating
✓ Naturally Clean – Antimicrobial properties resist bacteria and odors
✓ Hypoallergenic – Gentle on sensitive skin
✓ Easy Care – Machine washable and gets softer over time

Sleep Better Tonight
Stop suffering through uncomfortable nights of temperature fluctuations. Whether you’re a hot sleeper, cold sleeper, or someone who experiences both, these temperature-regulating bamboo sheets adapt to your needs automatically.

Order Your Perfect Sleep Solution – Just $189

Experience the difference that temperature-intelligent bedding makes. Your most comfortable night’s sleep is just one click away.

Machine washable and backed by the natural benefits of sustainable bamboo, this isn’t just bedding – it’s your ticket to consistently perfect sleep, no matter what the thermostat says.

Transform your bedroom into a temperature-perfect sleep sanctuary tonight.

Well, would you look at that!

We flipped on the AI’s hyperfocus and suddenly we’ve got at least six paragraphs that naturally discuss the product’s temperature regulation benefits!

See how easy it is to steer the AI’s focus in a particular direction?

Let’s try it again.

I’ll use the same exact prompt, but this time I’ll switch the focus to “bamboo being naturally hypoallergenic and antimicrobial”.

Here’s the result:

AI Response

Transform Your Sleep with Premium Bamboo Bedding
Experience the ultimate in comfort and cleanliness with our luxurious bamboo bedding set. Crafted from 100% organic bamboo viscose, these sheets deliver unmatched softness while providing natural protection for you and your family.

Nature’s Built-In Health Protection
Bamboo’s naturally hypoallergenic properties create a safer sleep environment by repelling dust mites, pollen, and other common allergens. Combined with bamboo’s inherent antimicrobial qualities, your bed becomes a naturally clean sanctuary that fights bacteria and odors without harsh chemicals.

Sleep Comfortably Year-Round
Our 300 thread count bamboo sheets feature advanced temperature regulation technology. The naturally breathable fibers keep you cool during hot summer nights while providing cozy warmth in winter. Moisture-wicking properties ensure you stay dry and comfortable throughout the night.

Luxury That Gets Better with Time
Unlike traditional bedding that wears down, bamboo sheets become softer and more comfortable with each wash. The naturally antimicrobial bamboo fibers maintain their freshness longer, reducing the need for frequent washing while staying naturally clean.

Perfect for Sensitive Sleepers
If you struggle with allergies or sensitive skin, bamboo’s hypoallergenic nature provides gentle relief. The smooth, naturally antimicrobial surface reduces irritation while creating a cleaner sleep environment that promotes better rest.

Complete Queen Set Includes:
– Fitted sheet with deep pockets
– Flat sheet
– 2 matching pillowcases
– Available in 8 beautiful colors

Easy Care, Lasting Quality
Machine washable and built to last, these sheets maintain their naturally hypoallergenic and antimicrobial properties wash after wash. The organic bamboo construction ensures durability while staying true to eco-friendly values.

Why Choose Bamboo?
Bamboo naturally fights allergens and bacteria without chemical treatments. Its hypoallergenic properties make it ideal for children, allergy sufferers, and anyone seeking a cleaner sleep experience. The antimicrobial benefits mean fresher sheets between washes.

Transform Your Sleep Tonight
Invest in better sleep with bedding that works as hard as you do. Our bamboo sheets don’t just feel incredible—they actively contribute to a healthier sleep environment through natural hypoallergenic and antimicrobial protection.

Only $189 – Free shipping included

Machine washable • Gets softer with each wash • Naturally protective

BOOM!

Now imagine different sales copy targeting different customer demographics.

You can write copy for prospects who struggle with being too hot at night, then change a single phrase and now you’re targeting those who value naturally hypoallergenic and antimicrobial products!

How cool is that?

Again, this isn’t hard.

Some people overcomplicate prompting. But it doesn’t have to be hard. And this hyperfocus principle shows you how easy it is!

Advantages of the Hyperfocus Technique

Here are just some of the many benefits to using the hyperfocus technique when prompting:

Targets Specific Customer Segments: Create different reviews/content focusing on different pain points for different audiences
Increases Conversion Rates: Hyperfocused content speaks directly to buyers’ specific needs
Enables A/B Testing: Generate variations focusing on different benefits to see what resonates
Maintains Message Discipline: Ensures your unique selling proposition doesn’t get buried
Scales Personalization: Create seemingly personalized content for different customer segments

When to Use This Pattern

Pull out the “Adderall prescription” whenever you need hyperfocused content:

Product descriptions that highlight your differentiator
Email campaigns that drive one specific action
Landing pages that speak to one customer pain point
Social media posts that need a clear message
Case studies that prove one specific benefit
Any content where you have a “secret weapon” that risks getting buried