The Concept: The AI as Your Unbiased Board of Advisors Jessica Palmer was sitting in her car outside her daughter’s soccer practice, hands shaking as she stared at her phone. She’d just gotten off another soul-crushing call with her biggest…
The Concept: The AI as Your Chaos-to-Structure Specialist It’s 9 PM on a Tuesday. The kids are finally asleep, and Michelle’s staring at her laptop screen. Earlier that morning, she had a discovery call with a potential client worth $100k,…
The Concept: The AI Performs Better After a Few Shots Let me share a story about a veteran content manager with 7 years of SEO experience. We’ll call her Lisa. Lisa just hired a junior writer. This writer is eager,…
The Concept: Work Smarter, Not Harder A few weeks ago I was talking with a marketing coordinator. Let’s call her Sarah. She showed me her “clients” folder. It had 15 subfolders in it, one for each client that she manages.…
The Concept: The AI as a Precision-Targeted Communicator I have some great memories with my daughter Madison. She’s in college now, about 700 miles away, and I miss her a lot. I remember when she was a sophomore in high…
The Core Idea: The AI as Your Brand’s “Voice Coach” I confess. I’m a practical joker. That’s just how I roll. I remember back when I was a kid, I wanted to play a prank on my grandma who was…
The Concept: The AI as Your Instantly-Hired Expert A few months ago, I got an email from Amazon that caught me off guard. The email said that three Apple Watches I’d ordered would be delivered the next day to an…
The Concept: Crafting a Prompt It’s 4pm on Friday. The deadline is in an hour. You race to your computer, open up ChatGPT, tell it what you want, and press enter. (waiting) ChatGPT starts writing your content and… it’s mediocre.…