Flip the Script to Unlock the AI’s Discovery Call Mode

Ever had a discovery call with a really good consultant?

Picture the scene: A client starts with, “So, we need to create more content. We’re posting twice a week but our competitor posts daily, and we’re just not getting enough leads.”

The consultant doesn’t immediately agree or pitch a content production package. Instead, they say:

“Let me ask you something. What type of content are you creating right now?”

The client thinks about it. “Uh, mostly blog posts and some LinkedIn content.”

“And when you say you’re not getting enough leads, what’s your current conversion rate from that content?”

“Oh, honestly? I’m not sure,” the client admits. “We just know traffic is up but leads are flat.”

The consultant probes deeper: “Interesting. Tell me about your ideal customer. When they have the problem that your company solves, what is the customer actually searching for?”

“Hmm, I never thought about it that way…” the client pauses.

Five questions later, the consultant’s found the real problem.

The client doesn’t need to create more content. They need to target the right audience and fix their conversion points. And that’s when the realization hits the client: they came in with completely the wrong idea of what was wrong.

That’s the power of a discovery call.

The consultant didn’t just accept your diagnosis. They knew which questions would uncover what you actually needed.

Good consultants do this every single day.

They guide you through a structured conversation. They ask the right questions in the right order. They uncover details you didn’t even know mattered.

Now here’s something you might not have known:

AI can do the same thing.

But most people never unlock this mode.

Here’s what they do instead:

They try to guess what details the AI needs. They write massive walls of text trying to cover everything.

Like this:

“Write me a sales email for my project management software. It’s called SyncUp. We’ve got Gantt charts and collaboration features. Make it professional but friendly. Our audience is small business owners. Include a call to action. Oh, and make it conversational but not too casual…”

The result?

Decent output, but generic.

It’s like starting a discovery call by reading your entire company history. Then expecting the consultant to magically know what you need.

There’s a better way:

Flip the script.

Put the AI in discovery call mode.

Stop trying to be the expert on what the AI needs. Let the AI be the expert on what questions to ask you.

That’s where the Flipped Interaction Pattern comes in.

Let me show you how it works.

How it Works: The Flipped Interaction Pattern

This pattern creates a powerful back-and-forth dialogue, much like a discovery call.

Step 1: State Your Goal

Start by telling the AI your goal.

Your goal doesn’t have to be super high level. Feel free to add some direction, background, tone requirements, information about your audience, or anything else you feel is important.

Now DO NOT submit the prompt to the AI yet…

We’ve got to add the Flipped Interaction Pattern to your request.

Let’s do that now.

Step 2: Flip the Script

Add to your prompt some language telling the AI to ask you questions. This way, it can get the details it needs to carry out your request.

You MUST also tell the AI that it should only ask you one question at a time. The goal is to allow the AI to digest each answer you give it, which feeds its autoregressive behavior.

Step 3: The Discovery “Call“

The AI will now start asking you targeted questions, just like a consultant would. It will probe for details that it needs carry out your initial request.

Step 4: Delivering the “Creative”

Once the AI has all the information it needs from you, it stops asking questions and delivers the final, tailored piece of work.

Example of the Flipped Interaction Pattern in Practice

Let’s see how this pattern works when we use it on a real world example.

Problem: Michelle owns Thompson Creative Co., a boutique branding agency in Nashville. She’s pitching a B2B SaaS company that needs a complete rebrand—website copy, messaging framework, and content strategy. Her proposal needs to justify her $45K price tag when they’ve received $15K quotes from other agencies.

Write a proposal for a B2B SaaS rebrand project. Services include brand messaging framework, website copywriting, and content strategy. Price is $45,000. The prospect has cheaper options so emphasize our premium quality, strategic approach, and my 15 years of experience. Keep the proposal under 350 words. Professional but warm tone.

Before you start writing, you should act as a consultant and ask me any questions you need to carry out my request. Please are your questions one by one.

See that last paragraph? That’s the trigger to engage the Flipped Interaction Pattern.

You can tweak the words however you like. But remember, it’s important to get the AI to ask us its questions one at a time.

Got it — let’s make this sharp and persuasive.

First question: What’s the name of your company and a short phrase that captures what you do or your unique value (e.g., “Brand strategy & copywriting for B2B tech”)?

My company is called Meridian Voice. We specialize in brand messaging and strategic copywriting for B2B SaaS companies who want to stand out in crowded markets and connect authentically with their buyers.

Great — thank you.

Next question: who is the prospect (company name or at least their industry/size) and what’s driving their rebrand (e.g., growth stage, repositioning for new market, M&A, product expansion)?

The prospect is Acceleron, a mid-market B2B SaaS company in the project management space. They’re expanding from serving agencies to targeting enterprise teams, and their current brand messaging feels too small and tactical for this bigger audience they’re pursuing.

That’s very helpful.

Next question: Do you want me to position this proposal as a fixed-scope project (brand messaging framework + website copywriting + content strategy for $45k) or allow room for optional add-ons/tiers?

Fixed-scope project. I want to keep it clean and focused on the core deliverables they need right now. If they want to add implementation support or additional content later, we can discuss that separately once we’re working together.

Got it — fixed-scope.

Last question: how long is the engagement expected to take (rough timeline) and do you want to mention that in the proposal?

I’d say about 8-10 weeks from kickoff to final delivery. Yes, definitely mention it in the proposal. It helps set expectations and shows we’re not rushing through their rebrand—we’re being thorough and strategic about the work.

Proposal: Acceleron Rebrand Project
Prepared by Meridian Voice

Overview
Acceleron is at an exciting inflection point, evolving from serving agencies to winning enterprise teams. That growth demands a brand that signals scale, sophistication, and strategic partnership. Meridian Voice specializes in guiding B2B SaaS companies through moments just like this. With 15 years of experience shaping messaging for fast-growing tech brands, we will help you reposition with clarity and confidence.

Scope of Work
1. Brand Messaging Framework
– Define your core narrative, value propositions, and messaging pillars tailored for enterprise buyers.
– Craft a voice and tone guide that aligns internal and external communications.
2. Website Copywriting
– Rewrite key pages (home, product, solutions, about, contact) to reflect the new positioning and drive qualified leads.
– Ensure messaging hierarchy and calls to action support enterprise sales motion.
3. Content Strategy
– Audit existing assets and identify high-impact opportunities to speak to larger accounts.
– Recommend cornerstone content themes to establish thought leadership and trust at the enterprise level.

Process & Timeline
Our proven approach balances strategic depth with efficient execution. Over 8 to 10 weeks, we will lead workshops, interview key stakeholders, analyze your competitive landscape, and iterate collaboratively to ensure the new brand language resonates with both internal teams and enterprise prospects.

Investment
Total project fee: $45,000 (fixed scope)
Includes all discovery, strategy, copy development, and content recommendations. Additional implementation or future campaign support can be scoped separately as needed.

Why Meridian Voice
While lower-cost options may focus on quick deliverables, we invest the time and expertise to build a foundation that lasts. Our process digs deep into your business model and buyer psychology, resulting in messaging and content that move the needle with complex B2B audiences. The outcome is not just better copy; it is a sharper market position and a story your sales and marketing teams can rally around.

What do you think of the result?

Do you see how easy the Flipped Interaction Pattern makes this entire process? It’s basically idiot proof.

Yes, it takes time to answer the questions, but every answer you provide improves the final result even more.

The best part is that you don’t have to think much about how to get the AI to do what you want. Let the AI figure that part out and you just have to answer its questions.

Simple, right?

Advantages of the Flipped Interaction Pattern

• Creates More Effective, On-Brand Content: When the AI asks you the right questions (based on everything it’s learned), you’ll get copy that actually resonates and converts. You won’t just end up with a boring list of features.
• Turns Anyone into a Senior Strategist: Even if you’re a junior marketer, you can get senior-level results. Why? Because the AI already knows the strategic questions you need to answer before creating anything.
• Saves Time and Ends “Blank Page Syndrome”: You don’t have to struggle writing the perfect prompt anymore. Just tell the AI what you want to accomplish, then answer its questions. That’s it.
• Fewer Revisions, Faster Results: This pattern gets you way closer to a final, usable draft on your very first try. You’ll spend way less time editing and revising.

When to Use This Pattern

This is a go-to pattern for any task that requires strategic input:

• Developing Marketing Campaigns: Creating briefs, ad copy, and social media plans.
• Writing Sales Scripts & Email Sequences: Tailoring messaging to specific customer segments.
• Building a Content Calendar: Generating blog post or video ideas that are targeted and valuable.
• Defining Customer Personas: The AI can interview you about your customers to help you flesh out detailed personas.
• Drafting a Press Release or Official Announcement

In short, the Flipped Interaction Pattern turns your AI into a proactive partner that helps you think through your strategy, ensuring the final result isn’t just done, but done right.