The Concept: The AI Performs Better After a Few Shots Let me tell you about Lisa, a veteran content manager I know. She’s spent the last seven years focused on one thing: getting web pages to rank higher on Google.…
The Concept: Work Smarter, Not Harder A few weeks ago I was talking with a marketing coordinator. Let’s call her Sarah. She showed me her “clients” folder. It had 15 subfolders in it, one for each client that she manages.…
The Concept: The AI as a Precision-Targeted Communicator I have some great memories with my daughter Madison. She’s in college now, about 700 miles away, and I miss her a lot. I remember when she was a sophomore in high…
The Core Idea: The AI as Your Brand’s “Voice Coach” I confess. I’m a practical joker. That’s just how I roll. I remember back when I was a kid, I wanted to play a prank on my grandma who was…
The Concept: The AI as Your Instantly-Hired Expert A few months ago, I got an email from Amazon that caught me off guard. The email said that three Apple Watches I’d ordered would be delivered the next day to an…
The Concept: Crafting a Prompt It’s 4pm on Friday. The deadline is in an hour. You race to your computer, open up ChatGPT, tell it what you want, and press enter. (waiting) ChatGPT starts writing your content and… it’s mediocre.…