9 PM on a Tuesday. The kids are finally asleep, and Michelle’s staring at her laptop screen. Earlier that morning, she had a discovery call with a potential client worth $100k, followed by a brainstorming meeting with her team. Her…
Let me tell you about Lisa. She’s a veteran content manager. Seven years of experience. One singular focus: getting web pages to rank higher on Google. Lisa just hired a junior writer. The new hire is eager, smart, and capable.…
A few weeks ago I was talking with a marketing coordinator. Let’s call her Sarah. She showed me her “clients” folder. It had 15 subfolders in it. One for each client that she manages. “Look at this mess,” she said.…
I have some great memories with my daughter Madison. She’s in college now, about 700 miles away, and I miss her a lot. I remember when she was a sophomore in high school and had some friends over. I was…
I confess. I’m a practical joker. That’s just how I roll. I remember back when I was a kid, I wanted to play a prank on my grandma who was over keeping an eye on us kids. Why? Ah my…
A few months ago, I got an email from Amazon that caught me off guard. The email said that three Apple Watches I’d ordered would be delivered the next day to an Amazon locker in Michigan. The only problem was……
It’s 4pm on Friday. The deadline is in an hour. You race to your computer, open up ChatGPT, tell it what you want, and press enter. (waiting) ChatGPT starts writing your content and… it’s mediocre. It’s missing some things, and…