Why SHOUTING at the AI Actually Works (Science Proves It)
I want you to close your eyes and try to remember a time you were shouted at. Now open them. Ah crud. How are you supposed to know when I tell you to open your eyes? Okay, I’ll just give…
Matt
The Show Your Work Trick That Makes AI Up to 10X Smarter
I’ll never forget the day I found out that one of my books was magic. I’m talking, real magic. It all started at 9 AM on a sweltering Friday in July 2000. I was running across the Clemson University campus…
Make AI Hit Your Length Limit Almost Every Single Time
A few weeks ago I was talking with Rachel, a senior content manager. She opened her laptop and showed me an email she’d just gotten from her boss. It was brief: “Rachel, can we make these updates shorter? I don’t…
The Prompt Loop Trick: Make the AI Perfect Its Work Without the Back-and-Forth
A few years ago, I bought a house with around twelve acres. During COVID, I got busy planting 100 trees to start my master plan of a backyard arboretum. The real challenge has been keeping it mowed. Initially, mowing took…
The Permission Slip That Stops AI From Making Stuff Up
I feel bad for kids today. They missed out on so many classic 80’s movies. If you were an 80’s kid, some of the greats include: Ferris Bueller’s Day Off, The Goonies, Back to the Future, Never Ending Story, Die…
The Voting Trick That Eliminates 67% of AI Errors
Jessica Palmer was sitting in her car outside her daughter’s soccer practice, hands shaking as she stared at her phone. She’d just gotten off another soul-crushing call with her biggest client; the healthcare startup that represents 40% of her boutique…
The Fill-in-the-Blank Technique That Locks in the AI’s Output
9 PM on a Tuesday. The kids are finally asleep, and Michelle’s staring at her laptop screen. Earlier that morning, she had a discovery call with a potential client worth $100k, followed by a brainstorming meeting with her team. Her…
Get the AI Tipsy for 10X Better Results
Let me tell you about Lisa. She’s a veteran content manager. Seven years of experience. One singular focus: getting web pages to rank higher on Google. Lisa just hired a junior writer. The new hire is eager, smart, and capable.…
The [DRY] Technique That Makes AI Prompts Quickly Reusable
A few weeks ago I was talking with a marketing coordinator. Let’s call her Sarah. She showed me her “clients” folder. It had 15 subfolders in it. One for each client that she manages. “Look at this mess,” she said.…
The Secret to AI Responses Your Audience Can’t Ignore
I have some great memories with my daughter Madison. She’s in college now, about 700 miles away, and I miss her a lot. I remember when she was a sophomore in high school and had some friends over. I was…