Ever had a discovery call with a really good consultant? Picture the scene: A client starts with, “So, we need to create more content. We’re posting twice a week but our competitor posts daily, and we’re just not getting enough…
I love the movie The Founder. If you haven’t seen it, Michael Keaton plays Ray Kroc, the man who transformed McDonald’s from a single hamburger stand into a global empire. There’s this one scene in the movie that perfectly captures…
Do you often get overwhelmed? I sure do. I even get overwhelmed in the grocery store. I’ll stand in the toothpaste aisle for what seems like 10 minutes, just trying to decide whether I need extra white toothpaste, whitening with…
We all have bad habits. Mine? I’m an Oreo criminal. I take the “stuff” out of one cookie and add it to another. Singles become doubles. Doubles become quads. You get the idea. Now here’s the evil part: I put…
I’ve been married for nearly 20 years. In that time, I’ve learned lots of battle-tested techniques to avoid stepping on landmines in the field. One technique I’ve found useful is confirming orders from my commanding officer before executing the mission.…
There’s something wild I learned about prompting, and it comes from an ancient story. It’s about how asking the right questions can increase the quality of your outcome. About 3,000 years ago, David and his warriors were protecting local farms…
Do you know how Tesla builds its cars? When they build a Model 3, it doesn’t happen in one magical moment. The car moves through separate manufacturing stations, each designed to do ONE thing perfectly. So here’s the key insight:…
We just finished the lessons on general prompting techniques. These are techniques you can use anytime you interact with AI. Now we’re moving onto the second section of the course, which covers techniques that work best when chatting with the…
I want you to answer this next question honestly. Ready? Here goes: when you exercise, do you warm-up? Now I know some of you are thinking, “pfft, I don’t even exercise!” But I’m sure at some point in your life…
A few weeks ago, Sam reached out to me about a problem with one of her clients. “I have a client that sells bamboo bedding and keeps rejecting the sales copy I write,” she said. “They said it doesn’t talk…