I want you to answer this next question honestly. Ready? Here goes: when you exercise, do you warm-up? Now I know some of you are thinking, “pfft, I don’t even exercise!” But I’m sure at some point in your life…
A few weeks ago, Sam reached out to me about a problem with one of her clients. “I have a client that sells bamboo bedding and keeps rejecting the sales copy I write,” she said. “They said it doesn’t talk…
I want you to close your eyes and try to remember a time you were shouted at. Now open them. Ah crud. How are you supposed to know when I tell you to open your eyes? Okay, I’ll just give…
I’ll never forget the day I found out that one of my books was magic. I’m talking, real magic. It all started at 9 AM on a sweltering Friday in July 2000. I was running across the Clemson University campus…
A few weeks ago I was talking with Rachel, a senior content manager. She opened her laptop and showed me an email she’d just gotten from her boss. It was brief: “Rachel, can we make these updates shorter? I don’t…
A few years ago, I bought a house with around twelve acres. During COVID, I got busy planting 100 trees to start my master plan of a backyard arboretum. The real challenge has been keeping it mowed. Initially, mowing took…
I feel bad for kids today. They missed out on so many classic 80’s movies. If you were an 80’s kid, some of the greats include: Ferris Bueller’s Day Off, The Goonies, Back to the Future, Never Ending Story, Die…
Jessica Palmer was sitting in her car outside her daughter’s soccer practice, hands shaking as she stared at her phone. She’d just gotten off another soul-crushing call with her biggest client; the healthcare startup that represents 40% of her boutique…
9 PM on a Tuesday. The kids are finally asleep, and Michelle’s staring at her laptop screen. Earlier that morning, she had a discovery call with a potential client worth $100k, followed by a brainstorming meeting with her team. Her…
Let me tell you about Lisa. She’s a veteran content manager. Seven years of experience. One singular focus: getting web pages to rank higher on Google. Lisa just hired a junior writer. The new hire is eager, smart, and capable.…